best time to post on ig

Basic guide

Now that you’ve read our basic guide to finding the best time to post on Instagram, you’ll be able to optimize your posts, increase engagement and get more followers, and make more money on Instagram regardless of industry. Find the best days and times to post on Instagram with expert analysis from various social media and platform experts around the world. We developed the Instagram Post Time Optimizer Tool to help you post at exactly the right time to maximize your engagement rate based on your most active followers’ timezones and searches for over 12 million posts.


As mentioned above, every account has a unique audience, so finding the best time to post to engage with your Instagram followers has been a huge challenge…until now. There are several ways to increase engagement on Instagram, but one of the best is to post when your Instagram audience is most active. One of the best tools to help you think is to use the Instagram scheduler to make sure your posts are posted at the right time, day in and day out. Or, of course, to get the optimal posting time for your audience, you can turn to a third-party Instagram analytics tool like Socialinsider.


Start by studying your followers with Instagram analytics, then analyze your biggest competitors’ posting times to understand what works for your sector of the industry you’re in. This information will help you understand when your Instagram followers are the most active, and you can adjust the timing of your posts accordingly. This data is useful for determining when your audience is most active so you can post engaging content while they are online.


A subsequent analysis of 35 million Instagram posts from around the world has narrowed this information down to a very specific time frame, but the truth is that it really depends on your industry, Instagram audience, time zone, and content. You can get a general idea of ​​popular time from recent research and then combine it with your actual data from Instagram Insights to get a good guide to your audience’s Instagram habits. The above general data on the optimal posting time is a great starting point for growing an engaged audience on Instagram. The following results and insights will help you improve your timely posting on Instagram to increase engagement (likes, comments, and new followers).


Engagement and reach seem to be shrinking every day, so finding the best Instagram post times and optimizing your content is more important than ever. Instagram Instagram (and how we use and interact with app content) has changed a lot in the last 12 months, so now is the time to change your posting strategy. Today, to get more followers on Instagram, you need to create and post compelling content that other users will want.

Amazing Content

Having amazing content is only half the success on Instagram; the other half is a good time. While the quality of your content is certainly a critical aspect of social media success, with the addition of an algorithm, timing is the most decisive factor in whether or not your post will be successful. Through carefully planned trial and error, you will be able to determine specific times for specific days of the week and the best days of the week to post your content to get the highest possible exposure and engagement. It may take a few weeks, but you can use this information to choose the best days to post to specific networks based on your audience, as well as the best times to get traffic on those specific days.

Understand peak times

Whether you want to use data to understand peak times or take advantage of quieter hours, you can coordinate this information with the Instagram Post Scheduler and create the best plan for scheduling your Instagram posts. Once you understand the best times to post on Instagram overall, by industry, and by location, you can begin to figure out the perfect posting schedule to reach your target audience through trial and error. Identifying your target audience can be the first step in determining what time of day they like to check Instagram. Your audience will be scrolling through the content they’re likely to engage with on Wednesday afternoon on Sunday morning, so it’s important to know when is the best time for you to post on Instagram.


Just like you wouldn’t want to talk about something festive or important too early, you should pay close attention to your time slot when scheduling your Instagram posts. While following all of the guidelines above can help you determine the best and worst times to post, your audience is unique and you should strive to create a posting schedule that suits your audience and needs. Regularly monitoring your top performing posts and evaluating the time of day they were posted can help you determine the best possible time to post.


Now that you know how your audience is behaving on Instagram and what tricks your competitors are using in their strategy, experiment with post times and measure your progress. If you want to reach an audience interested in retail, check out the following Instagram best and worst post times. Using the Laters “Best Time to Post” feature is the most accurate way to know the best time to post based on actual performance data, but you can also use Instagram Insights to find out where the majority of your audience is and when it’s most active.

Hopper Q

From managing thousands of Instagram accounts at Hopper HQ, we know it’s completely user dependent based on audience demographics and location, so it’s important to find the right time for you. There are many reasons to use a social media scheduling program, but the best one is the ability to consistently post at the right time. Posting during this period may give you the best chance of increasing your followers and engagement.

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