instagram account for business

Create an Instagram Business account

Instagram serves a global community of more than 1 billion people who are active every month. People use Instagram to share moments, find passions, be inspired and take action. Instagram can help businesses of every size find customers and grow. With an Instagram business profile, businesses can promote their products and services to a global audience of people who are most interested in what they do.

Use this training to:

  • Get started with Instagram business tools to reach more people
  • Prepare to create your Instagram business account

Instagram business account features

Instagram business accounts have features and settings that can help your business reach more people, stay connected with them and boost sales.Note: If you switch to a business account, you will no longer be able to set your account to private. You’ll also only be able to share your Instagram posts to the Facebook Page already associated with your Instagram account. However, you can switch back to a personal account at any time.

Let people learn more about your business and contact you easily

When you create a business account, you’ll be able to add an address field and contact buttons to your profile. You can include directions, a phone number and an email address, which people on Instagram can use to get in touch with you.

Instagram business account

Build and maintain relationships with potential and existing customers

With a business account, you’ll have access to a simplified inbox ( Instagram Direct) to manage the messages people send you on Instagram. You can star conversations that you want to come back to, and filter messages from people you want to follow up with. Additionally, you’ll be able to create and use templated responses ( quick replies) so you can respond to common questions quickly.

Instagram Direct

Learn about your followers and the performance of your posts and stories

Get information on who your followers are, when they’re online and how they interact with your photos and videos. By understanding when and how people interact with your content, you can increase opportunities for them to see it and take actions. You can also create more of what resonates with them.

Instagram Insights

Promote your posts

Use the Promote tool to turn your Instagram posts into ads that can help grow your business. When you promote a post, it will appear as a sponsored post in Instagram stories or feed.

Instagram promote your posts

Convert your personal Instagram account into a business account

To get started, you’ll need to have the Instagram app downloaded on your phone. Visit the App Store (iOS) or Google Play Store (Android) to download the app.To create a business account, you’ll need to have an existing personal Instagram account. If you do not already have an Instagram account, you can create one here.To switch your account to a business account:

  1. Go to your profile and tap the menu icon in the top-right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to business account.
  5. We recommend that you connect your business account to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. Only one Facebook Page can be connected to your Instagram account.
  6. Add details, such as your business category and contact information.
  7. Tap Done.

Getting started on your Instagram business account

As you set up your free Instagram business account, here are a few things that you can do to make it easier for people to discover your business.A Facebook ad on mobile

Profile photo

Simplicity works. We recommend using your business’s logo or a graphic symbol. Your image will be cropped into a circle and appear as a small 150 x 150 pixel icon.

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